Yachting, in the scheme of things, is a very young industry. Up until recently, it mostly relied on traditional advertising: word of mouth and banner ads, the odd advertorial, maybe a paid mention in a feature.  But yachting is growing, word of mouth matters less, and research shows that banner ads aren’t worth the money you’re sinking into them.

There are few experiences more Cote d’Azur than spending a summer’s day lying on a deckchair in a Antibes beach club, while handsome waiters bring you things- an icy cold magnum of rose, a plate of antipasto, a fresh fluffy towel so huge it could double as a bed sheet.